Setting the Standard

Let's Set the Bar for Clean, Safe Coastlines

Plastic pollution doesn’t have to be the norm. Setting the Standard brings together schools, councils, waste experts, and volunteers to tackle litter at its source — and prove what’s possible when a whole community pulls in the same direction.

From Suffolk’s shores to Essex’s estuaries, we’re building a blueprint for coastlines free from waste, where wildlife thrives and young people lead the way.

Your donation keeps these projects alive — funding education, equipment, and the momentum we need to roll this out nationwide.

Let’s set the standard together.

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Luke Douglas-Home

The Coastline Runner

The Coastline Runner initiative was launched by Luke Douglas-Home CEnv, a Chartered Environmentalist and founder of A Future Without Rubbish CIC.

Born out of frustration with the lack of meaningful action following COP26, The Coastline Runner began in the first year of the UN’s Decade of Ocean Science as a personal mission to create real, tangible change in the fight against plastic pollution.

What started as one man’s commitment has grown into a movement delivering:

Immediate results through shoreline cleanups.
Long-term systemic change by empowering communities to tackle plastic at its source.

Through collaborations with schools, councils, and businesses, The Coastline Runner helps others become agents of change, addressing the root causes of plastic pollution and building a sustainable future.

As seen in The Times, The Daily Mail, ITV, BBC Look East, and more, The Coastline Runner is making waves in the fight against waste, one step at a time.

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Our first circular T-shirt

This Coastline Runner T-shirt is designed with the circular economy in mind. This means that when it's worn out, you can send it back to us and we'll recycle the material to create a new T-shirt.

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“Shoreline plastic is rubbish just centimeters from entering our seas, harming wildlife and irreversibly entering the food chain. There must be systemic change to help prevent these millions of tonnes from entering the seas every year. Even if you don’t care about other animals in our environment and our beautiful oceans, care about yourself – we ingest the equivalent of one credit card of plastic every week, for goodness sake!”

- Luke Douglas-Home

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